M O O D B O A R D
We successfully undertook the branding, packaging, and product photography for the distinguished Indian tea brand,
Yellow Turban.
The brand's name draws inspiration from a captivating painting by the Danish artist Julie Celina, creating a seamless blend of artistic expression and cultural resonance.
The brand's name draws inspiration from a captivating painting by the Danish artist Julie Celina, creating a seamless blend of artistic expression and cultural resonance.
The painting is called Chaiwallah;Urdu: چائے والا, Hindi: चायवाला)
Chaiwallah means a tea-seller in the Indian subcontinent.
The painting is a part of the series called Tea Ceremony. The series have paintings that represent the tea culture of different countries across the world.
Our aim was to design packaging that emanates luxury through a minimalistic approach, evoking a sense of richness.
The content of each tea blend is represented with handmade illustrations on the packaging. The visual language of the packaging creates a direct connection with nature.
The brand offers a wide range of premium tea blended
with herbs & spices.
Yellow Turban is a newly launched brand of aromatic vedic tea blends that are made using India’s Most Premium Tea
Website : www.yellowturban.com
